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REPRESENTATIVE GUIDE

TABLE OF CONTENTS

WELCOME TO KINGSLEY

We are excited to officially welcome you as a representative of Kingsley! We look forward to fostering a strong and successful partnership with you in the coming months and years. Kingsley partners with a range of esteemed educational institutions and professional bodies to offer high-quality programs that combine academic knowledge with professional skills, preparing students to reach their full potential both personally and in their careers.

Our partnerships include a diverse selection of courses across foundation, diploma, undergraduate, postgraduate, and research levels. Our curriculum is thoughtfully designed to be not only academically rigorous but also practical and industry-relevant. We cater to students at various stages of their educational journey, whether they are pursuing their first undergraduate degree, returning to higher education after a break, or exploring new career opportunities.

At Kingsley, we provide a flexible, collaborative, and customizable online learning experience that meets the needs of our students and ensures they are equipped for success in today’s competitive job market. The purpose of this guide is to provide you with an overview of our processes, the services we offer, and our expectations of you as a representative. We are excited to work together to support students on their educational and professional journeys.

Roles and responsibilities

What You Can Expect from Us
  1. Comprehensive Training: We provide detailed training to ensure you have the knowledge and skills to perform your role effectively.
  2. Ongoing Support: Our team is always available to assist you with challenges and provide guidance when needed.
  3. Fair Compensation: We offer competitive remuneration and incentives aligned with your performance.
  4. Access to Resources: You will have access to the tools, systems, and information necessary to execute your responsibilities efficiently.
  5. Professional Growth Opportunities: We are invested in your development and provide pathways for career advancement.
  6. Transparent Communication: Open and honest communication about policies, expectations, and organizational updates.
  7. Recognition and Rewards: Outstanding contributions will be acknowledged and rewarded regularly.
What Responsibilities You Have as an Agent
  1. Uphold Ethical Standards: Maintain the highest levels of integrity, honesty, and professionalism in all interactions.
  2. Ensure High-Quality Applicants: Prioritize quality over quantity by focusing on genuine, eligible candidates who align with program requirements.
  3. Protect the Organization’s Reputation : Act as a brand ambassador, ensuring all communications and actions reflect positively on the organization.
  4.  Meet Performance KPIs : Strive to achieve key performance metrics, such as applicant conversion rates, engagement levels, and customer satisfaction scores.
  5. Foster Engagement and Communication : Build strong relationships with potential applicants through clear, responsive, and empathetic communication.
  6. Adhere to Policies and Guidelines : Follow all established protocols, compliance rules, and regulatory requirements.
  7. Provide Accurate Information : Share precise and up-to-date details about the programs and services offered.
  8. Handle Sensitive Information Responsibly : Maintain confidentiality and handle applicant data in compliance with data protection laws.
  9. Commit to Continuous Improvement : Seek opportunities to enhance your knowledge, skills, and performance through training and feedback.
  10. Collaborate with Team Members : Work cohesively with colleagues and management to achieve shared goals.

AGENT QUALITY FRAMEWORK (AQF)

Jointly led by the British Council, BUILA, UKCISA and UUKI a new UK Agent Quality Framework (AQF) has been put in place following extensive research with students, education providers, education advisers and agents.

The framework is designed to enhance the partnership between the UK education sector and agents and counsellors and to recognise and share best practice.

There are 7 parts to the framework: the UK agent and counsellor engagement hub, UK agent and counsellor training, the National Code of Ethical Practice for Education Agents, the Good Practice Guide for UK Education Agents Partnering for Quality, a database of certified agents and counsellors, and a student guide to choosing an education agent, and the Good Practice Guide for Providers using Education Agents.

  1. UK agent and counsellor engagement hub.
  2. UK agent and counsellor training.
  3. The National Code of Ethical Practice for Education Agents .
  4. The Good Practice Guide for UK Education Agents Partnering for Quality.
  5. Database of certified agents and counsellors.
  6. Student guide to choosing an education agent.
  7. The Good Practice Guide for Providers Using Education Agents.

MAINTAINING YOUR REPRESENTATIVE STATUS

Contact Reviews

All representatives will have their contract reviewed annually although Kingsley reserves the right to inspect and review at any time.

Each review will consider all aspects of thepartnership and the KPIs will include butnot be limited to:

  • Applicant quality.
  • Rejection, conversion and enrolment rates and reasonsfor failures.
  • Student feedback.
  • Working with integrity, honesty and a professional manner in all dealings with applicants, students and Kingsley staff as well as all other third parties.
  • UKVI compliance measures including visa refusal and completion rates.
  • Student guide to choosing an education agent.
  • General manner and cooperation with Kingsley.

COMMISSION STRUCTURE AND CLAIMS

The rates of commission payable on recruited students are detailed in your Commission Schedule which has been completed and signed in addition to your Representative Agreement. Commission Schedules are reviewed and updated (where necessary) on an annual basis, following your annual review.

Commission claims and eligibility for any incentives are only applicable to students who have paid a deposit and have officially enrolled. For detailed exclusions and specific guidelines regarding eligibility for progression to further studies, please refer to the terms outlined in your contract.

Commission is paid after the student enrols, based on cash received by Kingsley. 

It is your responsibility to ensure that Kingsley has the correct bank details to pay commission. 

If you change your bank details you must email partner@kingsleyinstitute.com immediately.

Commission Based on Net Fees

The commission agents receive is calculated based on the net fees, which is the total fee amount after any scholarships or discounts
have been applied.
Agents will receive their commission in Two instalments :

  • First Instalment (50% of Commission)
    The first 50% of the commission will be paid once the student’s visa letter is approved. This allows agents to receive part of
    their commission early in the process.
  • Second Instalment (50% of Commission)
    The remaining 50% of the commission will be paid once the student has made the second payment towards their fees.

Commission claims and eligibility for any incentives are only applicable to students who have paid a deposit and have officially enrolled. For detailed exclusions and specific guidelines regarding eligibility for progression to further studies, please refer to the terms outlined in your contract.

If a claim is rejected, we will provide feedback directly to the agent so that they can submit a valid claim where possible. Please note that such revisions may delay the settlement process. To avoid delays, please ensure the following common issues are addressed before submitting a claim:

  • Eligibility : Claims should only be submitted for eligible students
  • Invoice Requirements : An invoice must be completed with all necessary details. Please refer to the template invoice on page13 for guidance.
  • Invoice Details : Claim invoices must be properly dated and include a unique invoice number
  • VAT : Agent commission is inclusive of VAT. Claims that add VAT on top of the commission will be rejected.
  • Currency : Commission payments are made in pounds sterling. However, as a concession for agents in certain territories,we can also settle in US Dollars or Euros. Claims submitted in any other currency will be rejected and must be resubmitted.
  • Invoice Format : We accept invoices in MS Office-readable formats, such as Word, Excel, or Adobe. Picture files (JPEG,PNG, BMP, etc.) are not acceptable.
Commission is paid after the student enrols, based on cash received by Kingsley. 

It is your responsibility to ensure that Kingsley has the correct bank details to pay commission. 

If you change your bank details you must email partner@kingsleyinstitute.com immediately.

Commission Based on Net Fees

The commission agents receive is calculated based on the net fees, which is the total fee amount after any scholarships or discounts
have been applied.
Agents will receive their commission in Two instalments :

  • First Instalment (50% of Commission)
    The first 50% of the commission will be paid once the student’s visa letter is approved. This allows agents to receive part of
    their commission early in the process.
  • Second Instalment (50% of Commission)
    The remaining 50% of the commission will be paid once the student has made the second payment towards their fees.

If a claim is rejected, we will provide feedback directly to the agent so that they can submit a valid claim where possible. Please note that such revisions may delay the settlement process. To avoid delays, please ensure the following common issues are addressed before submitting a claim:

  • Eligibility : Claims should only be submitted for eligible students
  • Invoice Requirements : An invoice must be completed with all necessary details. Please refer to the template invoice on page13 for guidance.
  • Invoice Details : Claim invoices must be properly dated and include a unique invoice number
  • VAT : Agent commission is inclusive of VAT. Claims that add VAT on top of the commission will be rejected.
  • Currency : Commission payments are made in pounds sterling. However, as a concession for agents in certain territories,we can also settle in US Dollars or Euros. Claims submitted in any other currency will be rejected and must be resubmitted.
  • Invoice Format : We accept invoices in MS Office-readable formats, such as Word, Excel, or Adobe. Picture files (JPEG,PNG, BMP, etc.) are not acceptable.

GUIDE TO USE MARKETING MATERIALS

The rates of commission payable on recruited students are detailed in your Commission Schedule which has been completed and signed in addition to your Representative Agreement. Commission Schedules are reviewed and updated (where necessary) on an annual basis, following your annual review.

All artwork should be submitted to us for approval prior to use.
You are welcome to use materials provided by Kingsley Institute, and for the most up-to-date list of the courses we offer,
Please Click Here to browse our course list.

Please note the following guidelines when creating marketing materials:
  • Marketing messages should not focus on financial incentives, including access to student finance. However, scholarships may be advertised.
  • UK visa information should not be the leading message in your materials.
  • All materials, including images, provided by us should only be used to promote Kingsley Institute’s programmes and for the intended purpose.
  • Third-party imagery or images sourced from the internet should not be used unless explicitly agreed
    with Kingsley Institute.
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Thank You

For any queries or requests for materials, please contact the person assigned to you or email us at partner@kingsleyinstitute.com.

Cover

Contents

Welcome

Roles and responsibilities

AGENT QUALITY FRAMEWORK

MAINTAINING YOUR REPRESENTATIVE

COMMISSION STRUCTURE AND CLAIMS

GUIDE TO USE MARKETING MATERIALS